An Approach To Developing Digital Enterprise Business Models

Abstract

Traditional business models often do not cope with the modern requirements of the main stakeholders of enterprises. Successful business models and strategies the companies had previously focused on are not relevant for digital businesses. To make rational management decisions, today’s business models must take into account the characteristics of the digital enterprises. Modern business models are developed in accordance with the approach proposed in the works of A. Osterwalder. At the same time, this approach is more applicable to the enterprises of the industrial era. In particular, the author focuses on key activities, resources, partners, customers, and the company's cost structure. For digital enterprises, the main competitive advantage is the ability to quickly adapt under the influence of changes caused by external and internal factors. To do this, companies need to identify their key technological competencies and use them effectively. Therefore, the business models that are formed in digital enterprises must take this aspect into account. This article proposes an approach to business models development for digital enterprises based on the identification of the company's key technological competencies. In turn, technological competencies are formed on the basis of knowledge, skills of technological personnel, as well as resources of enterprises. In addition, new business models of digital enterprises imply the formation of strategic network models based on the key technological competencies of enterprises that are part of them. This will eventually lead to a change in approaches to the formation of business models.