An Application of Kaleidoscope Career Model among Marketing Professionals in Agribusiness Sectors

Abstract

The purpose of the study is to analyze how the KCM (Kaleidoscope Career Model- consists of Authenticity, Balance, Challenge) influence the transition in their career and also to identify the factor influencing for the job mobility. Survey data were collected through Google forms and mail from the input sectors. The Google forms send to the 260 respondents and data were collected from 110 respondents with full details. Correlation and Hierarchical regression were used to identify the factor for the job mobility. To identify the factor influencing the job mobility among the marketing professionals in input sector. In Kaleidoscopic career model, among the parameters which influence their career transition. The limitation in the study is selected particularly marketing professional in the input sector among various the various positions. Further depth analysis should be involved to identify the more factor their mobility. The organization able to understand the mindset of employees for their mobility to different organizations. It help to promote the organizations by means of providing benefits to the employees from the human resource polices and resource. Many studies had been conducted for career mobility of the employees among various sectors. However the academic research has conducted among the marketing professional in agribusiness sector. The study uses the framework of Kaleidoscope Career Model to analyze the mobility of the employees. It helps to us identify the factor for the career mobility.