Abstract
Abstract This chapter describes the application of the grounded theory in Santiponce, Spain. The case study of Santiponce, a town of 7500 inhabitants in Andalucia, southern Spain, presents a paradoxical situation: the town has an important tourist attraction, the Roman archaeological site of Italica, but this is largely ignored by the residents. The archaeological site of Italica is the third most-visited monument of the Andalusian Autonomous Community, preceded only by the Alhambra of Granada and the Mosque of Cordoba.
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