Abstract
This article focuses on institutional discourse pragmatics, highlighting its salient features in a business to customer negotiation model, based on an authentic business correspondence (email), through a prism of H. Grice’s Theory of Cooperative Principle. The central thrust of this theory is the application of the maxims of Quantity, Quality, Relation and Manner to speech acts to secure identification of participants’ intentions and sentence meaning, excluding irrelevancies throughout the communication process. Any kind of interaction in our life is accompanied by diverse tangible and intangible components. The role, function and impact of these aggregate components on the natural flow of communication irrespective of the form (oral/written) are the concern of pragmatics.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
