Abstract
The objectives of this research are to determine criteria and order of magnitude of the criteria affecting natural rubber prices of Thailand emphasizing on rubber ribbed smoked sheets No.3 prices (RSS3). The study began with the interview on the situation of natural rubber prices with the people from government, public, agricultural, and financial sectors who were relevant to Thailand rubber industry. The researcher asked for their suggestions on the significance of criteria affecting RSS3 prices. Questionnaire was used to verify the criteria. Analytical Hierarchy Process (AHP) was the instrument for sorting an order of magnitude of the criteria affecting RSS3 prices. Results indicated that there were 7 main criteria which affected RSS3 prices i.e. quantity of natural rubber, demand for natural rubber, currency exchange rate, crude oil price, world economic situation, Thailand’ situation, and advanced market speculation. The results reflected the criteria affecting the movement of RSS3 prices which were beneficial for predicting the tendency of RSS3 prices.
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