Abstract

Two developments stand out in the trade news of the spring of 1946–a reawakening interest on the part of newspapers in the news and editorial side of their publications, and a climax in the prolonged dispute over radio's public service responsibilities. The latter was precipitated by the now-famous FCC report upon commercial announcements and the general program policy of the average American station. The radio industry responded with an attack upon the whole philosophy of government control of radio operation. Less spectacular was the emphasis upon improved newspaper content which key noted a number of spring editors’ meetings; but the persistence of this theme indicated an awareness on the part of newspaper people of the need for consolidating readership gains of the war years in preparation for postwar competition.–W. F. S.

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