An Analyze about the Impact of TikTok on the Perpetuating Factors of Stereotypes and Biases Toward Elderly Individuals in China

Abstract

Nowadays, social media platforms, particularly TikTok, have become an integral part of modern netizens daily lives and have the potential to shape their views on various societal issues. This research aims to explore how TikTok perpetuates negative stereotypes and biases toward older people. And the results will be presented quantitatively, including the frequency and percentage of videos portraying older people in each of the three aspects and identifying patterns and themes. This essay analyzes the impact of TikTok(Chinese) (TikTok in China) on perpetuating negative stereotypes and biases toward elderly individuals. It will explore the potential positive or negative effects of TikTok(Chinese) on the perception of elderly individuals and examines the reasons behind the platforms potential contribution to perpetuating stereotypes and biases toward the elderly population. The research data shows that TikTok amplifies stereotypical impressions of older people by portraying them as preachy, lacking manners, and only good at cooking. The essay concludes with the impact of TikTok on the stereotypical impressions of older people and also the potential effects of TikTok on perpetuating negative stereotypes and biases towards more senior people in China.