An Analytical Study of Marketing Practices of Indian Online Marketers

Abstract

The research study Depicts the recent developments and demonstrates the growing power of online Bodies or we can say Communities in building brand reputation and customer relationships. The study also examines the role and impact of the social media sites on generating potential online traffic Online Marketing is becoming a promising industry with rapid career growth, increasing influences, and widespread activities As we know that the access to the internet over a larger population is on a rises, Soon the India is to witness a revolution India will soon rank within the top markets in the world with the greatest number of internet users due to the nation's fast digitization. Online marketing is becoming a distinct business niche. The technicalities of the internet are growing as more marketers choose to build a brand online and connect with audiences across the world. sites, blogs, and advertising Campaigns, SEO tactics, and other techniques have delved deeply into the technological metrics affecting one's online visibility. In India, online or digital advertising is growing at a rate of 25–30% annually. India also has the World’s largest Facebook population. The use of digital marketing has widened as a result of quick digitization, through websites, networking methods, etc. Internet usage is commonplace. It has significantly influenced the strength and magnitude of the growth of digital channels through rising the use of laptops, computers, and mobile devices. Whether utilized for social networking, informative Google searches, or making purchases, India has transformed this medium into a totally-fledged business. And as a result of the market's growth, Digital Marketing has emerged as a key method of attracting customers online. The market for gadgets like smartphones, computers, tablets, and other devices is expanding, which has only accelerated usage and expanded the market's target demographic. Internet material has a significant impact on people's lives. Display of thoughts through words, photographs, films, and other media has a solid foundation in people's thoughts, which transfers into their daily lives. In order to boost a brand's influence on the audience, digital marketing focuses heavily on using content to influence the audience online. The amount of time people spend online enables web marketers to develop effective tactics to change customer behavior. The appropriate approach turns the audience into customers. Online marketing is becoming a distinct business niche. The complexities around the web are growing as more marketers choose to build a brand image online and engage with audiences across the world. Websites, blogs, marketing initiatives, SEO tactics, etc. have deeply impacted the technical metrics affecting one's visibility on the internet.