Abstract
Catch them young is the key which was earlier used only by McDonalds but now a days used by many marketers. Kids these days are exposed to all the medias of marketing; be it TV, Internet, Smart Phones or anything, so the rise of pester power in last decade was tremendous. This research paper attempts to find the reasons for growing pester power and various factors which play significant role in agreeing to kids' demand of buying products. The research paper can give an insight to the marketers, as to which are the most impactful factors which influence the pester power and to the parents as to which factors they may control to lessen the effects of Pester Power.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.