Abstract
Conceptual models are a necessary component of strategic thinking as they provide a basis upon which to consider the implications of change in dynamic evolving systems. However, the thoroughness and robustness of the strategic thinking is often limited in utility if the conceptual models are poorly constructed. Here we describe a problem structuring approach for constructing and measuring conceptual models that overcomes such limitations. This approach defines a basic construct for a concept. Detailed concepts are then defined using this in conjunction with aspects of Checkland's Soft System Methodology. Importantly it allows determination of the relevant context for such concepts. In addition, a set of high-level metrics is defined so as to provide a mechanism for evaluating the ‘goodness’ of a conceptual model, particularly in terms of maturity and particularity.
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