Abstract
India’s Soft Power which is part of Smart Diplomacy or cultural diplomacy in India. India’s soft power diplomacy can be traced back to the time when Swami Vivekananda visited Chicago Parliament of Religion and spoke about Hinduism and India, which attracted many Indians and Foreigners who visited India and learnt about the Indian culture and the Sanskrit, his book on Raja Yoga influenced Western countries to practice Yoga who came to India and visited asharams, India’s main soft powers include spiritualism, yoga, Ayurveda, the world is shifting towards organic method of treatment which has its trace in India. There is culture exchange of arts, music, dance. Indian Diaspora and Young youth are the weapons for the spread of Indian culture across the globe, People are interested in Indian culture and epics of Ramayana and Mahabharat and studying on Kautliya. India literature and craft have received international recognition, countries abroad have included Sanskrit as part of their educational curriculum. India has also emerged has an export of herbs medicine to many foreign countries like Middle East, Europe, Africa etc. and this soft power of India will help in creating a massive influence across the world but before that Indian should have ample knowledge about their own history and culture and languages.
Highlights
The term soft power was introduced by Joseph Nye in 1990 which means magnetism towards a country’s culture, political ideas and foreign stratagem
India’s soft power diplomacy can be traced back to the time when Swami Vivekananda visited Chicago Parliament of Religion and spoke about Hinduism and India, which attracted many Indians and Foreigners who visited India and learnt about the Indian culture and the Sanskrit, his book on Raja Yoga influenced Western countries to practice Yoga who came to India and visited asharams, India’s main soft powers include spiritualism, yoga, Ayurveda, the world is shifting towards organic method of treatment which has its trace in India
It has become a weapon for public diplomacy, It is the key pillar of foreign policy in this age of globalisation, mass communication, global trade and tourism, which includes sharing of cultural values among countries like intellectual, artistic, it helps countries to expand its association and interest with other countries
Summary
The term soft power was introduced by Joseph Nye in 1990 which means magnetism towards a country’s culture, political ideas and foreign stratagem. Soft power is less expensive compared to hard power It has become a weapon for public diplomacy, It is the key pillar of foreign policy in this age of globalisation, mass communication, global trade and tourism, which includes sharing of cultural values among countries like intellectual, artistic, it helps countries to expand its association and interest with other countries. Significant role in promoting India’s Soft powers followed by which we have Bollywood films and shows abroad, Made in India Campaign with Prime Minister Modi intensive Foreign visits and NRIs as Cultural Ambassadors,if we talk about India ‘s soft powers with its neighbourhood its infrastructure project, Indian soap opera and bollywood, Student exchange programs, cricket diplomacy for Afghanistan, with Pakistan it is Cricket Matches, Wagah Border ceremony,Medical Tourism, Bollywood, daily buses for trade, With Bangladesh it is hydroelectric projects, student exchange, Bangladesh, Bhutan, India and Nepal Motor Vehicle Agreement, With China it is bollywood, student exchange, Coordinating on global forum platforms on Climate and trade issues, with Nepal it is open border, employment opportunities, Framing constitution. Soft power is a way to get in touch with Indian Diaspora, India image has improved and has increased over the years from historical culture, literature etc
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