AN ANALYSIS ON HOW THE ROMANIAN MEDIA PERCEIVES FOOD WASTE

Abstract

Objectives. Food waste is a process that takes place along the food supply chain and is the result of the following actors: institutions, members of the supply chain, and consumers. However, in developed countries, the main contributor to food waste appears to be the consumer (Buzby & Hyman, 2012). Material and methods. The analysis was conducted on two samples of articles published in the Romanian press, out of which, the first included 23 electronic editions of the “Scinteia” newspaper during 1980-1986, and the second consisted of 30 articles published in the Romanian national online press, during 2010-2020. Out of the total amount of electronic editions of the newspaper, 16 articles have been selected for analysis. The process of collecting both samples took place between February and March 2021. Results. The articles published between 1980 and 1989 placed a particular emphasis on the “collective effort” to eliminate waste. However, in articles published between 2010 and 2020, journalists used a triple approach, by emphasizing the particular role of each reader in the fight against food waste, using data gathered from the European and/or global statistics, in order to raise awareness regarding the food waste. Before 1989, the topic was understood and covered as a sequence of “daily acts”, describing real characters and situations, while after 1989, the information is delivered as an imperative. Conclusions. The analysis of the Romanian press coverage of food waste during the two mentioned periods of time reveals an important difference regarding the actors involved in this process. Keywords: food waste, media, Romania, persuasion.