Abstract
The essence of successful business negotiation is the agreement between two sides of negotiation through language exchange and communication. The goals of two sides can be achieved. Its success depends on the use of language largely. Therefore, knowing the characteristics of negotiation language is conducive to a win-win situation. From the perspective of politeness principle, this paper makes a descriptive and explanatory study on many successful business negotiation cases. It is concluded that the language of business negotiation is appropriate, modest, and purposeful to reach its pragmatic goal. And the features of respecting for facts, showing sympathy, and seeking agreement are also included.
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