Abstract
South Africa has many of the physical resources that support an adventure tourism industry. Thus, since the 1990s, adventure tourism has grown enormously and is now a significant industry in its own right. Geographically it is spread across the entire country. The industry, however, suffers from policy neglect – both from South African tourism authorities and the national government. So, if South Africa is to continue to foster economic growth through tourism, policy-makers need to maximize the potential of adventure tourism. This study shows there is a great diversity in the types of adventure tourism products on offer, with three well developed sub-sectors: namely hard, soft and nature-based adventure. A tourism policy directed at supporting these market segments can assist in promoting their growth, as the South African adventure tourism market is far from saturated.
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