An Analysis of the Pragmatic Characteristics of "Jiong" in the Internet Era

Abstract

With the Internet and technological developments, innovative communication methods and emerging new media have spawned rich cultural symbols in various forms. At the same time, they have created conditions for the rebirth and return of some long-dormant ancient Chinese characters, and "Jiong ()" is one of them. Previous researchers have made some progress in the evolution of the semantic meaning of "Jiong" from ancient times to the Internet era and have obtained a relatively clear timeline. However, there is still a certain research gap in the academic circle on the specific pragmatic use of "Jiong" in the Internet era and how its pragmatic use is affected by a variety of factors in the Internet era. Therefore, from the perspective of pragmatics, this study first analyzes the usages of "Jiong" in different contexts with specific examples and then uses data statistics and theoretical analysis to finally find that the pragmatics of "Jiong" are influenced by the network context, the homophone "embarrassment ()", the Chinese pinyin of which is also "Jiong", and the mass media.