Abstract

Abstract This is a three-part study examining an initiative designed to improve learning of Hong Kong Polytechnic business students. In Part I, three different paradigms for describing the learning process are outlined and students' conceptions of learning are identified. In Part II, the approaches to learning paradigm is discussed. Results of a comparison between the business students' first and second years indicate that the project failed to increase students' adoption of deep learning approaches but secured improvements relative to students in other Polytechnic programs. Part III discusses learning styles. Statistical analysis of results from the Learning Styles Questionnaire, administered to first-year undergraduate business students, suggests that matching teaching styles to learning styles may not be educationally beneficial. However, it may be helpful to introduce students to a process they may undergo later in management development programs.

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