Abstract
The purpose of this study is to investigate the demotivation of non-English majors in applied undergraduate colleges and universities in Chongqing. 513 questionnaires were collected to summarize the internal and external factors. At the same time, the author combined the demotivation phenomena and the analysis of the influential factors, formulated some corresponding intervention strategies. The results of the study confirm that these interventions are of great significance in reducing or eliminating the negative motivation of College English learning, and can provide reference for college English teachers in applied undergraduate colleges and universities, so as to improve the quality of College English teaching.
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