An Analysis of the Impact of Blogging on Knowledge Processes

Abstract

This paper investigates the impact of blogging on knowledge processes and proposes a way to manage collective knowledge. Qualitative methods are used to collect data through individual semi-structured interviews, think-aloud protocols, focus groups, and document analysis. Data analysis is pursued with the use of the qualitative software package Atlas.ti®. This qualitative research contributes to our understanding of how a self-organised group of individuals involved in a temporary joint project in the Kingdom of Bahrain creates, transfers, retains and shares knowledge in a blog and provides insights into the knowledge management processes. It reveals the impact of blogging on knowledge management and examines issues concerned with the individual, the groups, and the organisation. It also suggests strategies on how to improve the management of an effective blog. Findings contribute to the debate on knowledge management processes and provide insights for academics and practitioners who are interested in a new theoretical approach connecting individual knowledge to collective knowledge, as well as to those studying online repositories and new information technology tools for the management of organisational knowledge. Future research should be conducted on how blogs may impact the effectiveness of organisational communication. Empirical research should also be conducted to explain how internal and external bloggers contribute to the development of organisational expertise.