An Analysis of the Historical Process of Media Marketization in China

Abstract

Under the social background of the in-depth development of market economy, news photography must keep pace with the times, explore and innovate, actively explore and effectively meet the market demand. Besides reporting the promotion of China's socialist market economy, it also needs to work hard to enter the market. Media history is an organic part of the whole social history. From the perspective of social development law, marketization is a stage that media development history must go through. The structure of China's media market is characterized by low industrial concentration and imbalance, low differences in media products, high barriers to entry and exit of industries, and an overall unbalanced state. The development of media structures with different properties and different media is extremely unbalanced, and the spatial structure of media development is unbalanced. This paper intends to analyze the historical process of media marketization in China, in order to have a deeper understanding and forward-looking understanding of the market-oriented transformation of media in China.