Abstract

This study aims to analyse A-SOUL fans, the top virtual idol group in China. Public data from 6,778 fans were ultimately selected, collecting data related to their gender, platform account levels, and whom they follow. It was found that fans of these virtual idols prefer five areas: Japanese anime, games, life, music and knowledge. A general direction for the operation of virtual idol projects is proposed to help the companies concerned reduce the number of failures caused by meeting the needs of fans.

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