An analysis of the excessive consumption of high school students’ star-chasing fans buying star peripheral products-- a research perspective of behavioral economics

Abstract

With the development of the Internet, the media began to become broader and more convenient. Therefore, celebrities began to enter people’s vision in more diversified ways. At the same time, teenagers start to contact the Internet earlier. They have been exposed to the Internet for a long time in high school, and coupled with the pressure brought by extra homework; they are prone to spending a lot of time and even money to achieve happiness. Therefore, studying the causes of their excessive consumption behavior is necessary. By studying this problem from the perspective of behavioral economics, we can better understand the current situation of high school students’ excessive consumption of star-chasing and list some solutions.