An Analysis of The Economic Impact Potential of The Art Music Scene in Kosovo: Is It a Burden or An Additional Value for Society?

Abstract

The art and music sector in Kosovo possesses considerable potential for growth and development. These institutions are essential in shaping Kosovo's cultural and economic environment by providing employment possibilities for composers, performers, and industry specialists, contributing to the expansion of the music industry, and aiding in post-conflict recovery. In recent years, Kosovo's music sector has undergone substantial growth and development, driven by technological advancements, globalization, and changing consumer preferences. This progress contrasts with the underdeveloped state of the sector in the past, a result of economic, social, and political factors that this paper will further discuss. Kosovo's music scene is characterized by a wide variety of genres, ranging from traditional folk music to modern styles including pop, rock, hip-hop, and electronic dance music (EDM). This diversified range of styles and influences caters to a broad spectrum of preferences and attracts listeners both within Kosovo and globally. The art music genre of the scene garners significant attention due to its growing popularity, diverse activities, extensive outreach, cultural enrichment, cultural diplomacy efforts, and possible economic influence. This study seeks to analyze the economic influence of the art music sector in Kosovo within the wider music business. It will conduct a thorough and systematic assessment of the sector's contributions to the country's economy, society, and cultural identity.