Abstract
The Cambridge Analytica case has been the topmost in the series of data breaches and misuses of data protection laws. It has caught the people’s attention and made them question the validity of data protection laws and its compatibility in today’s world. The scandal has led to individuals to raise question after question regarding the misuse of private data for psychometric and psychographic analysis. This incident inter-connected data breaches, misuse of data and breaches of user’s rights . Thus, the European Union’s General Data Protection Regulation, that is, GDPR ensures that the companies that handles the personal data of the citizens, regardless of its location , must obtain a clear and unequivocal consent for the data to be processed. With regard to the Google Spain case, it was held that the data privacy should be regulated by processing the personal information only for specified, legitimate and explicit purposes for which it has mainly been legally gathered and shall not be processed otherwise. This article analyses the data protection laws and urges for a strong framework of the same.
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