Abstract

<p class="MsoBodyText" style="text-align: justify; margin: 0in 34.2pt 0pt 0.5in;"><span style="color: black; font-size: 10pt;"><span style="font-family: Times New Roman;">Prior studies (e.g., Greenburg et al., 1986; Murdoch and Krause, 1989) provide evidence that earnings outperforms historical cash flows in predicting future cash flows. Later research (e.g., Barth et al., 2001) demonstrates that the major accrual components of earnings each possess significant explanatory power in predicting future cash flows and that they augment, rather than replace, the predictive ability of aggregate earnings.<span style="mso-spacerun: yes;">  </span>The current study furthers this work by examining the predictive power of another major component of earnings, i.e., sales.<span style="mso-spacerun: yes;">  </span>Using share price as the dependent variable and as a proxy for future cash flows, this study compares the predictive abilities of changes in operating cash flows, earnings, and sales.<span style="mso-spacerun: yes;">  </span>Similar to the findings in prior research, earnings predicts better than operating cash flows.<span style="mso-spacerun: yes;">  </span>More importantly, however, sales predicts with greater accuracy than either operating cash flows or earnings.</span></span></p>

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