Abstract
This paper uses Uber as a case study to explore the application of criminological theories in managerial decision-making. In recent years, the intersection of business operations and criminal behavior has garnered significant attention, particularly in emerging technology-driven industries like ride-sharing. This study delves into the theoretical frameworks offered by criminology to understand and analyze managerial decisions within Uber, a company known for its disruptive business model and occasional legal controversies. By examining the application of criminological principles such as rational choice theory, strain theory, and social control theory, this research aims to shed light on how these theories can inform managerial decision-making processes. Through a comprehensive analysis of Uber's practices, policies, and responses to various challenges, this study provides insights into the effectiveness of criminological perspectives in guiding decision-making practices within contemporary organizations.
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