Abstract

Shenzhen, the emerging economic center of Southeast China, is facing a transition that the talents are pivotal to achieve the goal of sustainable development. In this case, college graduates’ settlement at Shenzhen is hampered by a series of problems. Based upon Shenzhen’s talent housing policies implemented and updated in the past few years, the paper utilizes Barry Bozeman’s Public-Value Failure Model to explain the present challenges, focusing on college graduates’ willingness to settle down at first-tier cities such as Shenzhen and investigating the factors influencing the degree of satisfaction with housing conditions. The research focuses on the implementation of Shenzhen’s talent housing policy and utilizes the Likert questionnaire and data processing approaches to analyze the research objects from a quantitative perspective, which reveals that the quality of construction, housing location, and property are among their major concerns. Furthermore, based upon Bozeman's criteria of public failure, possible imperatives for further promotions in the design of talent housing policy are important implications of the study, policy makers are advised to concern more from a long-term perspective, integrating market efficiency, individual happiness, and the goal of sustainable development within the dynamic process of implementation.

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