Abstract
The Software as a Service (SaaS) industry is under attack by the likes of companies like Salesforce.com. Salesforce.com, founded in 1999, has taken advantage of a disruptive business model innovation to gain significant market penetration for the Customer Relationship Management (CRM) arena. The company went public in 2004 and up until December 2011 has acquired numerous other technology companies, which individually introduced disruptive innovation solutions, to enhance Salesforce.com’s ability to offer cloud based technology and solutions to its customers.This article will analyze, Salesforce.com, one of the most successful examples of a company that has been able to transition from a traditional management model to a radical management model. The factors affecting the transformation influenced every aspect of the organization from strategy development through execution.
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