An analysis of push–pull motivations of visitors to Country Parks in Hong Kong

Abstract

ABSTRACTThis study investigates the push–pull motivations of visitors to the Country Parks in Hong Kong, particularly improves the knowledge about the influence of socio-demographic characteristics on push–pull motivations. This paper reports the findings of a survey on a sample of 205 local and non-local visitors to two selected parks in Hong Kong. Results identify that physical and psychological benefits, and specific purposes push people to visit Country Parks, whereas visible facilities, park environment and accessibility are important forces to pull the people to the parks. For a decision about a park visit, the socio-demographic characteristics of the respondents do affect their push–pull motivations. The positive correlations between push and pull factors of Country Park visit also confirm a complex and intertwined relationship between the two sides of motivations. These findings suggest specific market segments to foster local and inbound visits. Implications to tourism and park management authorities are drawn to integrate demand-side factors and resource provision.