An Analysis of Operationalization and Acceptability of Business to Business Transaction: A mixed Method Approach

Salwa Salwa

doi:10.3844/ajassp.2012.1422.1434

Abstract

Business to business barter exchange is a form of transaction that is gaining popularity during the economic downtown despite the fact that money exchange supersede the traditional barter exchange due to a number of inherent problems it has. This study explores the operation and user’s acceptance of business to business barter exchange in Malaysia that has made barter exchange feasible in the present day sophisticated financial system. Mixed method data analysis was employed to analyze the qualitative and quantitative data collected for the study. The qualitative data was obtained through in-depth interview, observation and document analysis of BBX Malaysia. The quantitative data was obtained from the survey of the BBX members and analysed using PLS technique. The qualitative part explored the operation of BBX from organization through accountability to challenges. The quantitative aspect examined a number of hypotheses to determine the user’s future behavioral intention, premised on a number of previous models. The data was found to fit the model well with all the hypothesized links exhibiting the correct signs and four out of six part coefficients statistically significant. More effort should be made to maximize the factors that determine user’s acceptace of barter exchange in order to achieve its potential.

Highlights

The August 2007, Global Financial Crisis is yet another blow on the world monetary system
Business Barter exchange Malaysia (BBX) in Malaysia was prompted by the desire to create more business for the members outside the traditional cash transaction thereby increase their sales and customers in an effort to boost business opportunity that had been affected by the persistent credit crunch that followed the 2007 global financial crisis
Malaysia is the union of BBX international and Modern any other typical small businesses managed by the owner with small number of staff

Summary

INTRODUCTION

The August 2007, Global Financial Crisis is yet another blow on the world monetary system. Shih and Vankatesh (2002) observe that current behaviour and usage tendencies concerning a mode of consumption should have positive relationship with the satisfaction derived from its consumption For this reason, this study posits that: exchange theory exists in different form, all of them H1: The more the satisfaction an individual derives driven by central concept of players exchanging from partaking in barter exchange, the more their resources through social exchange interaction. Hypothesized model and hypothesis development: Based on the contextual and theoretical literature review above and leveraging on Plouffe (2007), this study hypothesized and empirically tested the following convenience related to barter exchange as the degree to which a user values business to business barter exchange because it makes the consumption of goods among members simpler than sourcing it from the traditional market.

MATERIALS AND METHODS

AND DISCUSSION

CONCLUSION