Abstract
The study aimed to examine various factors influencing the purchase decision of respondents about meat products through online-based platforms. Primary data has been collected from 100 respondents through interviews using a well-structured questionnaire from various zones of Coimbatore district in Tamil Nadu. Factor analysis is used to know a clear picture of major influencing factors used as a deciding parameter for the purchase of meat products through online-based platforms. From the study, the respondents are nowadays shifting to online purchasing of meat products because of their working patterns, and some factors like saving time & effort, convenience, COVID-19 pandemic situation, etc. also influence their decision of meat purchase.
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