An Analysis of Online Content Marketing through YouTube Vlogging in Pakistan

Abstract

This study is conducted to present the importance of Vlog marketing in Pakistan, which was started during the pandemic with the help of Zaid Ali's YouTube channel named Zaid Ali TV Logs. During the pandemic, the world turned to online as well, and Vloggers had more opportunities to grow their channels and gain more audience and followers just because of free time during the pandemic. The researchers analyzed the Vlogs in the light of business aspects. The Vlogs have some paid promotions, and the researchers focused on that thing to introduce the Vlog marketing or influencer markets in Pakistan. The Netnopraphy method is used for research and collection of related data. In this study, we selected ten random videos from one Pakistani YouTube Vlogger named Zaid Ali, which was uploaded during the pandemic, and after that, the online marketing business flourished in Pakistan. Each video has some marketing aspects in it. Because the most popular vlogs tend to receive a wide range of comments. Furthermore, the most recent videos and their comments were examined to ensure that the data was current and relevant. Through this study, people will be able to understand the benefits of YouTube Vlogging. This research will be beneficial for the future of online and Vlog marketing in Pakistan.