An Analysis of Management by Competencies in Grocery Retail Distributors

Abstract

Competency-based management models are models through which the specific competencies for each job position are evaluated. This contemplates the development of additional competencies necessary for the personal and professional growth of employees. Therefore, in this research, a model is analyzed from theoretical and methodological bases, with the aim of knowing the skills of retail store managers so that they can keep their businesses at the forefront of this sector. The inductive scientific method was used with a methodology of two steps. The first stage consisted of carrying out a systematic study of the literature from the critical point of view of hermeneutics. In the second step, the core competency analysis approach is applied to generate a list of ten core competencies. It is concluded at the end of the study that in the retail economic sector, which consists mainly of various products such as food and groceries in general, many of the managers of this type of business currently focus their attention on customer orientation and decision-making through assertive communication. However, it was revealed that this technique can be enhanced by expanding the digital and computer skills of these managers, which will allow them to position their micro-businesses in the first place soon since in this sector they do not use the latest technologies because they do not master digital and computer skills.