An Analysis of Lagos Audience Perception of Channels Business Morning Programme on Investor Relations

Abstract

This study analysed the perception of Channels’ Business Morning programme on investor relations in Lagos. The objectives of the study were to: find out the extent of exposure of audience in Lagos to Channels’ Business Morning programme; investigate the perception of audience in Lagos of Channels’ Business Morning and ascertain whether or not the perception of audience in Lagos of Business Morning translates to investment decision. The survey research design was employed for the study. The population of the study was 2,952,861 from selected cities in Lagos, with 384 as the sample size using the Keyton’s table. The questionnaire was the instrument for data collection. Among others, the study found out that there is a high level of exposure to Channels’ Business Morning programme in Lagos. It also showed that respondents held positive perception of the programme as a valid and objective source of business news and investment- related information. The researchers recommended that citizens should take advantage of their exposure to financial programmes such as Channels’ Business Morning to continually increase their understanding of finance and investments and improve their financial wellbeing. Corporate organisations should leverage on financial media programmes such as Channels’ Business Morning, to enhance their engagement with shareholders and potential investors by making available accurate and transparent financial information. T