Abstract
In recent years, ESG investing has emerged as a vital aspect of the global economy, and investors worldwide have shown a keen interest in it. ESG investing is a strategy that integrates environmental, social, and governance factors into investment decisions alongside traditional financial considerations. It aims to generate positive returns not just for investors, but also for the society and the environment. ESG investing has gained momentum due to the increasing awareness of climate change, social responsibility, and corporate governance issues. Investors are becoming more conscious of their investments' impact on the world and the need to align their investments with their values. ESG investments are not only generating financial returns but also contributing to a sustainable future. However, ESG investing also faces several challenges, such as the lack of standardization and transparency in ESG reporting and data, and difficulties in measuring the impact of ESG investments. Nevertheless, the future of ESG investing looks promising, given the increasing demand for sustainable investments and the growing focus on sustainability across industries.
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