Abstract
The empirical results suggest that the likelihood of grocery shoppers buying at stores that offer specialty meat is influenced by age, household size, education, ethnicity, and prices but is invariant to geographical location, gender, marital status, religion, occupation, and household income. From these results, a niche market for specialty meat is more likely among grocery shoppers aged 42 or younger, those from households with three persons or less, those without a high school diploma, or non-Caucasians. Price plays an important role in grocery shoppers' decisions to buy at stores offering specialty meat.
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