Abstract

Speech plays an important role in shaping public perception because it is delivered by an influential figure as a reflection of their point of view. This research aims to identify the hidden powers and ideologies used by Donald Trump through Critical Discourse Analysis (CDA). This type of research is descriptive qualitative. To explore the main phenomena of Trump's speech, the researchers applied Norman Fairclough's three-dimensional CDA framework: text analysis, discursive practices, and social practices. The results of this research show that CDA can explore the dominant power and ideology being fought for, namely fascism and hegemony, which are characterized by the values of discursive practices, social practices and several presumptions. It is hoped that this research can contribute to the understanding of CDA and its function in studying various social problems. Keywords: critical discourse analysis, ideology, power, speech

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