Abstract
The COVID-19 pandemic, ever since its outbreak in 2019, has been greatly affecting all aspects of life, and businesses across the world have been hurt as a result of the pandemic and measures taken to prevent it. While Walt Disney Co. has also experienced a decline in profit in years 2020 and 2021, its revenue fluctuates only within 7%, indicating a sign of the success and sustainability of Disneys business model. This paper will focus primarily on Disneys two business segments: the Disney Parks, Experiences and Product (DPEP) segment, and the Disney Media and Entertainment Distribution (DMED) segment. The analysis of revenue generated by these two segments will show how the combination of the two segments manages to keep Disney sustainable, as the decrease in revenue in one will be offset by an increase in another. Moreover, the combination of the two and Disneys reserve of countless well-known intellectual properties will prove the strength in its business model, as it successfully overcame emergencies such as the COVID-19 pandemic.
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