An Analysis of Digital Financial Awareness and Satisfaction of People Using Digital Banking Products

Abstract

The digitalization of the financial sector has changed the ways in which services were offered to people in India. The constant escalation in the use of smartphones and growing internet coverage has made the digital accessibility of the different financial services, including banking services, easy and has paved the way to achieve the objective of inclusive growth. The present work aimed to study digital financial awareness (DFA) and its usage among people of different age groups residing in urban and rural places of Puri district in the state of Odisha, India. The data used was both reliable (Cronbach's alpha greater than 0.8) and normally distributed (p-value greater than 0.05). The analysis made by using an independent sample t-test, one-way ANOVA, and Duncan's multiple range test (DMRT) highlighted that a significant difference was observed between people of different areas (p value= .000, at 1% level of significance) and among people of different age groups (p-value = 0.002, at 1% level of significance) with respect to satisfaction in using the digital methods.