An Analysis of Dialogic Communication for Chinese Museums on Weibo

Abstract

The dialogic communication of Chinese museums on Weibo tends to be more interactive and collaborative. The study of the dialogic features between Chinese museums and publics is significant to the promotion of the relationship between the cultural organization and the public and the improvement of the service. This article, based on the dialogic communication theory, makes a study on the current situation of the Weibo dialogue between Chinese museums and publics through a content analysis. The result shows that most Chinese museums use the dialogic principles in Weibo dialogue. The conservation of visitors’ principle and the dialogic loop principle positively influence users’ interactions.