Abstract
Higher education institutions face the challenge of adapting to an increasingly complex society, facing shifting demographics, globalization, and polarization. As such, campuses must respond to the evolving needs of their communities. This article examines how community engagement is positioned within the strategic plans of 42 American higher education institutions. Utilizing content analysis, this study explores the prevalence and distribution of community engagement terminology, identifies where it appears, and examines whether community engagement efforts are integrated or siloed within institutions’ strategic plans. Additionally, the study investigates how metrics are, or are not, utilized to assess institutional engagement efforts, providing insights into how institutions articulate and prioritize a commitment to community and offering guidance for fostering strategic alignment within institutional planning.
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