An Analysis of BALENCIAGAs Brand Communication Methods and Causes in Different Development Periods: From the Perspective of Media Communication

Abstract

Rather than saying that BALENCIAGA is advertising carefully, it is better to say that BALENCIAGA is trying to advertise itself as the most unique existence among luxury brands. BALENCIAGA combines its century-old brand culture with modern culture. Take the initiative to put labels on itself. When people talk about BALENCIAGA, they will talk about his designs. In the process of talking, the effect of advertising communication is achieved instead of just brainwashing people on the advertising screen. Brand product design and media marketing are inseparable. BALENCIAGAs ambition seeks to combine design and media. To achieve the transformation of established luxury brands. Break the inherent rules and limitations of society. Subvert all rigid and deliberate definitions of beauty and luxury. Create new and bold brand design concepts and communication methods. Sharp and exaggerated, it combines the consumer culture of each period and continues to develop with the progress of the times. Use unique and avant-garde brand attitude to promote brand development. This approach has not only gained widespread attention and value recognition from consumers but also enhanced brand value and publicity effects. Make brand and product design conform to the trend of the younger consumer market. Make luxury goods no longer a single expensive item but endow luxury goods and brands with higher value and meaning.