Abstract
This empirical study aims to examine the factors that Online Shopping Users exhibit which can be used to help the online shopping platforms further work on their online presence in order to make sure that all potential users stay on their platforms and most of all, are content using their platforms. Personality, Web Experiences, Perceived Usefulness, Perceived Ease of Use, Attitude were used to determine how these factors affect Online Shoppers. A survey (Google Forms) was distributed via social media and social messengers which comprised of virtually infinite respondents. The results showed that most of our respondents are not akin to finding the perceived usability or perceived ease of use of online shopping irrespective they have a certain online leadership style, or are impulsive buyers, and are also not deterred even if they are satisfied with a website or are security conscious. But if they end up finding an online system useful and user-friendly, they will definitely intend to come back to the online portal again for future purchases. This research was conducted inside Pakistan comprising respondents distributed in different cities due to the questionnaire being circulated via online mediums. Future researchers can employ the same model to conduct the same research in another country. This study proposes a framework to quantitatively analyzing the link between different aspects of Personality and different aspects of Web Experiences with Perceived Usefulness and Perceived Ease of Use, and furthermore the Attitude of the respondents towards Online Shopping Platforms.
Highlights
When it comes to Online Banking, it has been a core business platform since the advent of the Internet, where first it materialized as a place for ads for people to view and evolving over the course of decades to support full multinational companies such as Amazon, eBay, Ali Baba to hold over a stock worth trillions of US Dollar ready to be shipped anywhere (Alibaba Group, n.d.)
Through the conducting of this study, it was tried to explain the relationship of different factors such as the personality traits and the web experiences of an online shopper with the technology acceptance models perceived ease of use, perceived usefulness and to the attitude towards online shopping, and to see whether or not the sample size that was chosen to conduct our research has a positive attitude towards online shopping
In our data analysis tests, we see that both the Opinion Leadership and the Buying Impulsiveness did not have any significant effect on Perceived Ease of Use which indicates that no matter how user-friendly an online shopping portal will become, it will not be able to benefit from our respondents buying impulsiveness or opinion leadership traits, which means that they will be cautious and completely aware during online shopping
Summary
When it comes to Online Banking, it has been a core business platform since the advent of the Internet, where first it materialized as a place for ads for people to view and evolving over the course of decades to support full multinational companies such as Amazon, eBay, Ali Baba to hold over a stock worth trillions of US Dollar ready to be shipped anywhere (Alibaba Group, n.d.). One of the reasons why this research was conducted was to see what are the leading online platforms such as Daraz.com doing right to have become a household name instead of the various other Online Platforms out there, which causes most people to purchase from them instead of even bothering to check on other substitutes. This information can be shared with the relevant people in question to discuss how they might ‘up their online game’ by modifying their business model to attract more customers, more importantly provide the atmosphere that the customer finds settling.
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