An Analysis and Comparison of the Commercial Bank Competition Regimes in Lithuania and Denmark

Rimantas Stanikunas,Ivanas Sergijenkovas

doi:10.15388/ekon.2018.1.11785

Abstract

[full article and abstract in English] The article itself is focused on the empirical researches that had challenged two different operational areas of the same entity, with a special emphasis on the challenges and opportunities for the banking segments of Lithuania and Denmark. The influencing factors of the banking sector within these two countries have been analyzed and compared. We have delved into the issue that the successful standing of a parent company within its home area of operations is not by default a guarantee of success for its foreign branch or subsidiary. The decisive factors for a successful competitive approach within the banking segment are compared on the national levels of Denmark and Lithuania.

Highlights

The process of globalization is currently associated with an interdependence and interinfluence of people, companies and countries, which is truly applicable to all spheres of modern social life, including the economic, political and cultural aspects
The trend of globalizing financial institutions is in correlation with other fundamental structural changes of this sector across the global economy
In order to gain a competitive advantage within the market, it is essential to analyze and predict the actions of their competitors

Summary

Introduction

The process of globalization is currently associated with an interdependence and interinfluence of people, companies and countries, which is truly applicable to all spheres of modern social life, including the economic, political and cultural aspects. The economy itself is moving from being national to global. Because of the technical developments, hierarchical changes within organizations and growth of variety of possible choice centralization is being decentralized. A positive field for the rapprochement of states, companies, cultures and people arises under such conditions. The financial sector is not an exception in this field. The trend of globalizing financial institutions is in correlation with other fundamental structural changes of this sector across the global economy. The globalization of financial institutions is a trend that

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