An analyses of the effect of using contextual and loyalty features on early purchase prediction of shoppers in e-commerce domain

This qualitative study investigates the significance of personalized experiences within Bangladesh’s e-commerce landscape, focusing on their impact on consumer behavior, satisfaction, and loyalty. Employing qualitative methods, including in-depth interviews with 35 participants engaged in online shopping, the research explores tailored recommendations’ effectiveness and identifies challenges and potential enhancements for a more enriched user experience. The findings underscore the substantial influence of personalized recommendations, particularly those rooted in browsing history and past purchases, on shaping consumers’ purchasing decisions. These tailored experiences significantly elevate satisfaction levels and foster heightened loyalty among users. However, challenges such as inadequate cultural alignment and inconsistencies in personalization efforts hinder optimal user experiences, impacting the effectiveness of tailored recommendations. While the study provides valuable insights, its limitations stem from the qualitative approach and the constrained sample size, potentially limiting broader generalizations. To optimize personalized experiences in e-commerce, the study advocates for actions such as enhancing cultural understanding, refining algorithms for better personalization, diversifying recommendations, and offering clearer user controls. Implementing these improvements can fortify user engagement and satisfaction, ultimately contributing to a more user-centric online shopping environment. The study’s implications extend beyond the e-commerce realm, emphasizing the social significance of improved personalized experiences in catering to diverse cultural preferences. By addressing these challenges, e-commerce platforms can build stronger connections with users, meeting their individual needs more effectively. This research provides original insights into personalized experiences in Bangladesh’s e-commerce domain, underscoring the importance of overcoming challenges to enhance user satisfaction and loyalty in online shopping.

Purpose – Despite the growing popularity of internet based social media on e-commerce platforms, systematic examination of the emerging phenomenon is scarce. This paper aims to study whether online retailers ' social activity on e-commerce platforms improves their business performance, and if it does, what are the underlying mechanisms. Design/methodology/approach – The paper proposes a typology of online retailers ' social activities on e-commerce platforms. Then drawing on social capital theory and social network theory, the authors develop hypotheses that relate online retailers ' social activities to their business performance. The hypotheses are tested using a large dataset collected from an e-commerce platform in China. Findings – The paper shows that: online retailers ' social activities for friend-making improve their business performance, regardless of the directional attribute of the activities; social activities for advice-seeking decrease online retailers ' business performance; and social activities for advice-giving increase online retailers ' business performance. Research limitations/implications – The data in the empirical study are from an e-commerce platform in China, hence the research results may lack generalisability. Therefore, researchers are encouraged to test the proposed hypotheses further. Practical implications – The paper includes implications for e-commerce market makers and online retailers operating on e-commerce platforms. The authors show that online retailers ' social activities on e-commerce platforms can be an important source of business value. However certain types of social activities may hurt online retailers ' business performance, implying the necessity of a thoughtful social activity strategy in online marketplaces. Originality/value – This paper represents an early effort to study whether online retailers ' social activities on e-commerce platforms improve their business performance and the underlying mechanisms of the effect.

Online retail has become more prominent around the world in the last decade. As a result, online retailers' website performance is increasingly important. Previous literature has extensively studied customer sensitivity to service speed and wait times in offline services. In “Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail,” Gallino, Karacaoglu, and Moreno extend this literature to online retail. They study the impact of delays in online retail on customer behavior. They estimate sizable negative effects of website slowdowns on online sales and conversion rates. Moreover, they explore how customer sensitivity to online delays varies throughout customers' shopping journeys. They find that the impact of waiting times varies along the different stages of the shopping journey, with customers becoming more sensitive to slowdowns at the checkout stage. Their findings have implications for website design decisions. This research is especially relevant in the current regulatory environment with ongoing policy debates about net neutrality.

E-commerce (EC) is sweep across the globe and has become a most important commercial activity. Accordingly, EC also causes the academia's research interests. A lot of research achievements have been gained in recent years. This paper takes these achievements as research object and collects 8488 research papers published in academic journals during 2000---2013 included in Web of Science database. Using text mining techniques, 68 terms are identified as the main keywords of EC field. Then the scientific structure of the EC is mapped through multidimensional scaling, based upon the co-occurrence of the main terms in the academic journals. The results show that the EC domain is composed of three main fields, such as technology, management and customer. Furthermore, knowledge graph based on the EC research network is visualized and it shows that the whole EC research papers covering seven important subnets, which are: internet, consumer behaviour, customer satisfaction, online shopping, reputation, Taiwan and knowledge management.

Der Umsatz durch E-Commerce und auch die Anzahl der Online-Shopper in Deutschland steigt stetig. Die Online-Shops stehen jedoch vor dem Problem geringer Konversionsraten. Ein Ansatz zur Steigerung der Konversionsraten ist der Einsatz personlicher Kommunikation in Form von Live-Chats. Es stellt sich nun die Frage, wie der Einsatz von Live-Chats in Online-Shops auf die Kaufentscheidung der Kunden wirkt. In einer Online-Erhebung wurden 385 Personen zu ihren Erfahrungen mit und ihren Erwartungen an Live-Chats befragt. 76 Personen haben bereits eine Beratung via Live-Chat in Anspruch genommen und 105 Personen haben ein Angebot fur eine Beratung via Live-Chat erhalten, dies jedoch nicht genutzt. Insgesamt 204 Personen haben noch keine Erfahrungen mit Live-Chats gemacht, 98 dieser Personen konnten sich jedoch eine zukunftige Nutzung vorstellen. Fur die empirische Untersuchung wurde ein Modell zur Wirkung von Live-Chats in Online-Shops auf die Kaufentscheidung entwickelt, um daraus Hypothesen abzuleiten, auf deren Grundlage die Untersuchung durchgefuhrt wurde. Die Hypothesen wurden anhand der Befragungsergebnisse der 76 Personen gepruft, die bereits Erfahrungen mit Live-Chats gemacht haben. Die Prufung der Hypothesen hat gezeigt, dass qualitativ hochwertige Live-Chats mit einer hohen System-und Informationsqualitat, in der Lage sind das wahrgenommene Risiko der Kaufentscheidung zu senken, Vertrauen zu dem Online-Shop aufzubauen und positive Kaufentscheidungen zu begunstigen. Live-Chats stellen daher eine Service-Form dar, die von den bisherigen Nutzern positiv bewertet wird und bieten weiteres Potenzial, da auch viele der bisherigen Nicht-Nutzer eine positive Einstellung zu Live-Chats zeigen und sich eine Beratung in Zukunft vorstellen konnen. Da ein Teil der Probanden jedoch kein Interesse an einer Beratung via Live-Chat gezeigt hat, sollten Live-Chats die etablierten Serviceformen zumindest in naher Zukunft lediglich erganzen und nicht ersetzen.

Analysis of Recent Research and Publications. Over the past decade, the role of website design in e-commerce has gained significant attention due to its influence on conversion rates and overall user experience. Previous studies emphasize the importance of aesthetics, usabil-ity, and navigation in enhancing customer satisfaction and driving sales. However, much of the existing research focuses on individual design elements such as color schemes, layout structures, or typography, without considering the cumulative impact of an innovative design approach. Furthermore, the integration of modern technologies, such as artificial intelligence (AI) and machine learning (ML), in the design of e-commerce websites has started to shape how businesses interact with consumers. The gap in the literature lies in understanding how these innovative design strategies, when applied cohesively, can optimize the user journey and increase conversion rates. Recent publications also highlight the importance of personalization and interactivity in the design process. Customization features tailored to user preferences, combined with streamlined interfaces, are emerging as key trends that influence how customers engage with digital platforms. However, the relationship between innovative web design features and their direct impact on e-commerce success remains underexplored. Purpose of the Research. The primary aim of this study is to examine how innovative website design impacts conversion rates and the user experience in the context of e-commerce. Specifically, the research explores how a blend of modern design principles, in-teractive elements, and advanced technologies can improve user engagement, facilitate smoother interactions, and drive sales. By analyzing the influence of website design on both user behavior and business outcomes, this study seeks to provide insights into the most effec-tive design strategies for e-commerce platforms. Main Body of the Research. This research employs a mixed-methods approach, combin-ing qualitative and quantitative data to assess the effectiveness of innovative design features on e-commerce platforms. The study focuses on the integration of visual appeal, user-centric design, and technology-driven interactivity in websites. The analysis includes a comparison of traditional website designs with those that incorporate cutting-edge technologies like AI-based recommendations, personalized user interfaces, and dynamic content features. Through user surveys, A/B testing, and web analytics, the study evaluates how users in-teract with websites that feature advanced design elements. Key factors such as navigation ease, response time, personalization features, and visual aesthetics are considered in relation to user satisfaction and conversion rates. Additionally, the research investigates how website design influences customer retention and repeat business, which are essential indicators of long-term success in e-commerce. The findings suggest that websites that integrate innovative design strategies not only enhance the aesthetic appeal but also significantly improve user interaction. Personalization features, in particular, have been found to increase user engagement, with customers spend-ing more time on sites and demonstrating higher conversion rates. Furthermore, a stream-lined and intuitive interface, coupled with fast load times, improves the overall user experi-ence, leading to more successful transactions. The research also identifies that AI-driven per-sonalization can help businesses tailor their offerings, further boosting sales. Conclusions. This study concludes that innovative website design plays a crucial role in improving both user experience and conversion rates in e-commerce. By employing modern design principles, incorporating interactive elements, and leveraging emerging technologies, e-commerce businesses can create more engaging and effective digital environments. These strategies not only increase user satisfaction but also contribute to higher sales and customer retention, ultimately enhancing the competitiveness of online businesses. Future research could explore the long-term effects of specific design innovations and their impact on cus-tomer loyalty, as well as the potential for further integration of AI and machine learning to optimize website functionality and user interaction.

Along with the rapid growth of online and mobile shopping, a recent interesting phenomenon is the introduction of money market funds by many ecommerce platforms. The goal might be to provide consumers the one-stop convenience of both shopping and short-term investment. So far, little rigorous work has examined the relationship between online shopping and investment in ecommerce money market funds (eMMFs). In this study, we examine how consumers’ online-shopping expenditure affects their eMMF investment amounts using data from the China Household Finance Survey (CHFS) dataset. We find that consumers’ online-shopping expenditure increases their eMMF investment amounts, holding other variables constant. This effect is significant and positive even after we consider the potential endogeneity issues with seemingly unrelated regression estimation. Further, analyzing whether consumers’ risky-market experience could moderate this effect, we find the coefficient of the moderating term to be significant after we consider the potential endogeneity issues. These findings suggest that consumers’ eMMF investments is largely affected by their online-shopping experience, and this effect is even stronger for those with risky-market participation.

Despite evidence that hearing aids can improve the social and psychological functioning of older hearing-impaired adults, hearing aid uptake is low. High cost of hearing aids and poor access to audiology services in rural areas are potential barriers to hearing aid acquisition. Methods of hearing aid delivery deviating from the traditional clinician-based model have been available to consumers for many years. One such method is Internet hearing aid sales. However, research exploring Internet-based hearing aid delivery, as a method to improve hearing aid uptake in this population, is limited. The purpose of this study was to explore the perceptions of older hearing aid users (aged ≥65 yr) toward Internet-based hearing aid delivery. A qualitative approach was adopted to investigate older adults' perceptions of buying hearing aids online. The sample consisted of 18 participants aged between 64 and 81 yr. Fourteen men and four women participated in this study. Participants were all experienced hearing aid users. Face-to-face semistructured interviews were conducted. An interview schedule guided the interview. Interviews were recorded with a voice recorder and transcribed verbatim. Thematic analysis of the data was carried out. Seven main themes emerged from the data. A general lack of awareness, but willingness to learn more about Internet hearing aid sales, was found. Two perceived benefits of Internet-based hearing aid delivery were identified: lower cost of hearing aids and greater convenience or physical accessibility. Numerous concerns and limitations were communicated. Concerns regarding the availability of clinical procedures, such as hearing tests, obtaining the correct-sized earmolds, and fine-tuning of hearing aids, were expressed. Participants conveyed distrust in online retailers. However, trust in and a preference for audiologists' expertise, which was not perceived to be available online, was found. Participants further conveyed a preference for face-to-face contact. Finally, in this sample, a general lack of familiarity and confidence in using the Internet was communicated. Internet sales of hearing aids is a controversial topic in audiology. Although Internet-based delivery of hearing aids was perceived by older adults to be potentially beneficial, several shortcomings and concerns were conveyed. Irrespective of opinion of the role of Internet sales, audiologists should consider the opinions of the elderly as to how different service models may improve hearing aid uptake.

PurposeThis study embarks on a comprehensive investigation into the intricate relationship between consumer trust in e-commerce platforms and the adoption of Green Supply Chain Management (GSCM). It delves into a multifaceted analysis of how these dynamics influence the landscape of online shopping, with a specific focus on four critical dimensions: the efficiency of online purchasing processes, the fulfillment of product delivery commitments, the convenience associated with e-platform utilization, and the safeguarding of consumers' personal information.Design/methodology/approachThis research employs sophisticated Structural Equation Modeling (SEM) techniques, facilitated by SPSS and SmartPLS software, to meticulously analyze the amassed data and subject the formulated hypotheses to rigorous testing. The empirical foundation of this study draws from a sample of 377 randomly selected online shoppers, providing a robust basis for its insights.FindingsAt its core, this research is squarely focused on unraveling the dynamics of consumer trust within e-commerce platforms and highlighting the pivotal role played by GSCM in making online shopping more ecologically responsible and sustainable. Of paramount importance is the novel dimension introduced by this study the integration of trust in e-commerce platforms, GSCM practices, and the multifarious dimensions of online shopping all within a unified conceptual framework. Trust on e-commerce platforms leads to GSCM. GSCM determines online shopping satisfaction, i.e. efficiency, fulfillment, convenience, and privacy. Finally, GSCM mediates between trust on e-commerce platforms and online shopping satisfaction.Practical implicationsThis holistic approach represents a ground-breaking contribution to the existing body of literature. It presents a fresh perspective on the intricate interactions that define the contemporary e-commerce landscape.Originality/valueThis initial research integrates trust in e-commerce platforms, GSCM, and online shopping in a single framework through UTAUT2.

Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length

The aim of the article. The aim of the study is to develop methodological recommendations for establishing digital accounting in small enterprises in Ukraine that engage in electronic commerce in foreign markets. To achieve this aim, the following tasks were set: 1) to describe the circumstances of choosing the organizational and legal form of business in the field of electronic commerce; to argue that international online sales are more rationally conducted as a legal entity rather than a sole proprietor; 2) to prove that enterprise accounting should not be a complication for conducting business, but rather a basis for high-quality information support for effective management; to this end, accounting needs to be organized digitally; 3) to develop a model for the digitalization of accounting and analytical support for managing an export online store; to describe the functions of the model components; 4) to propose suitable options for cloud-based CMS, CRM, and ERP systems for small enterprises engaged in electronic commerce in foreign markets. Analyses results. The study is conducted at the intersection of two scientific problematics – e-commerce and digital accounting, which are distinct objects of modern scientific inquiry. The theoretical foundation of the work is the hypothesis that only digital accounting functionally meets the information demands of online trading businesses in the context of the digital economy; the capabilities of partially automated accounting are insufficient. ERP systems are the software solution for digital accounting. For a small enterprise whose main activity is international electronic commerce, recommendations on the functions and technical capabilities of ERP systems, their suitability for data exchange with CMS, CRM, and external services, the order of interaction between ERP and other online store software, as well as available ERP solutions for small businesses in the Ukrainian market, are relevant and in demand. The article presents facts regarding the importance of e-commerce development for Ukraine and its entry into global markets. It explains that complex tax and accounting legislative requirements for small enterprises are a key reason for domestic businesses choosing the form of private entrepreneur for legalizing online trade. The article justifies the appropriateness of organizing an international online store as a legal entity. It systematizes the legislative requirements for e-commerce operations by small enterprises and demonstrates that accounting organized as an ERP solution is identified as digital. Furthermore, only digital accounting provides sufficient and complete accounting-analytical support for managing online trade businesses. The article develops a model of interaction between the website, CMS, CRM, and ERP systems of an export-oriented online store, both among themselves and with external services and programs. It proposes a list of necessary functions and characteristics for the website of an online store, CMS, CRM, and ERP systems as components of digitized management of international e-commerce for small enterprises. The advantages of deploying a cloud-based ERP system for conducting digital accounting of an online store are explained. Cloud ERP systems are a universal software solution for automating accounting-analytical support for small enterprises engaged in export e-commerce. If ERP fully digitizes all business processes and is synchronized and integrated with other essential business software, then accounting reaches a digital level and becomes the informational core of the online store. The article provides up-to-date options for cloud ERP systems suitable for small enterprises conducting electronic commerce in external markets through online stores, as of 2024. Conclusions and directions for further research. The scientific outcome of the conducted research is the practically demanded methodological recommendations for the digital transformation of accounting-analytical support for commercial e-business through the use of cloud ERP systems. It is anticipated that further research will continue to explore accounting-analytical support for managing e-commerce in the context of ongoing IT advancements and the implementation of innovations in the field of online trade, such as artificial intelligence for omnichannel marketing and augmented reality technologies for 3D visualization of interactive products on websites, among others.

Background and Aim: The rapid development of digital technology and the widespread use of the internet were emphasized, leading to a profound transformation in traditional consumer markets. Online shopping, as an emerging consumption method, has become a crucial component of modern society. E-commerce platforms, serving as key connection points between consumers and products, directly influence consumer shopping behavior, especially in terms of purchase intention. With the increasing number of online platform users and diverse service demands, traditional manual customer service faces numerous challenges, such as long response times, high costs, and inconsistent service quality. Therefore, text-based intelligent customer service systems, as an emerging solution, have gained growing attention. Based on the Technology Acceptance Model, Social Presence Theory, and Stimulus Organism Response, there is much research on the impact of intelligent customer service systems on user experience and satisfaction. Limited research exists on an in-depth exploration of how the systems specifically influence the consumer's purchasing decision-making process. This study investigates how text-based intelligent customer service systems influence consumer purchase intentions on e-commerce platforms. Materials and Methods: This research is a quantitative design using a questionnaire to collect data from the users of e-commerce platforms, aged 18 and above, who have had online shopping experiences in the past six months. The survey questionnaires were distributed offline to the target population. The study was conducted through the collection of raw data, utilizing a quantitative research approach. Descriptive statistics, such as percentages, frequencies, mean scores, and standard deviations of responses to Likert scale items, were employed to summarize and interpret the data. Furthermore, Structural Equation Modelling (SEM) was utilized to examine the relationships among variables, test the hypotheses, and analyze mediation effects. This methodological approach ensured a rigorous and comprehensive analysis of the data, providing robust insights into the research questions. Results: Perceived ease of use, perceived usefulness, social presence and positive emotional connection significantly and positively impact the purchase intention. Perceived trust and information quality have already played a mediating role in increasing purchase intention. Conclusion: By incorporating this perceived usefulness, perceived ease of use, social presence, positive emotional connection, perceived trust, and information quality-intelligent customer service designs can significantly improve consumer purchase intentions. This study offers valuable insights for the intelligent customer service design industry. This study has created a new theoretical framework and provided new marketing methods for e-commerce platforms, which can effectively promote the purchase intention.

As consumers' notion of E-commerce deepens, the way of people's consumption has also changed. What are the main factors that would affect consumption behavior? In this paper we analysis it from two parts, according to related theories and models in the macroscopic level, we analyzed the main context features that influence consumers' online shopping behavior, and created the integrated model of the online shopping. This model describes of some main context features and analysis the complicated relationship between them. From the microscopic level, we use the method of factor analysis explained influence people's purchase behaviors factor from products angles. Through the comprehensive understanding and the awareness of online consumers' shopping behavior, it is helpful for merchants make the network marketing strategy.

This paper considers a capital-constrained online retailer (OR) selling products through an e-commerce platform (EP) who also offers financial services to retailers. During the selling season, the OR exerts an effort to promote market demand through activities like sales promotions, advertising and live-streaming selling events. To investigate the EP-based financing scheme, a game-theoretic model is developed where the EP functions as the leader determining the interest rate and platform usage fee rate, and the OR functions as the follower determining the order quantity and effort level. We explore the impacts of the OR’s risk-aversion and find that when the OR is risk-averse (1) she sets a high effort level, and the EP sets a high usage fee rate; (2) a high risk-averse OR orders less products than low risk-averse OR. We design specific revenue-cost sharing contracts to coordinate the supply chain and demonstrate that the designed contracts are feasible. Moreover, we find that the OR consistently prefers EP financing compared to bank financing.

The world is witnessing a transition from in-store shopping to online shopping. E-commerce (Electronic commerce) giants such as Amazon, Alibaba, eBay etc. are leading the way towards this change. Much technological advancement are being made to ease the life of mankind with online shopping being the most notable. E-commerce is known to be a powerful instrument for transformation of business that gives companies the opportunity to upgrade their supply chain operations, improve their network, as well as provide better services to both customers and suppliers. Applying the techniques of online shopping that yield such advantages may not be possible without the presence of a well-organized approach to E-commerce security. E-commerce organizations such as Amazon and Alibaba have also been using such techniques to ensure data protection. The most common of them all is the One Time Password (OTP), which is sent to a user when they make payments online for identity verification. On the other hand, Alibaba uses a unique Key Management System (KSM) which is a fully managed service that helps customers create, delete, and manage encryption keys to protect data. This system provides availability, reliability and elasticity alongside security and compliance. The paper also explore the importance of different security algorithms in Ecommerce domain.