Abstract

The Myers-Briggs Type Instrument (MBTI) which is commonly used to measure the psychological functions of Jung's personality theory, has been gaining a substantial following primarily in corporate America. However, it recently was critical for the limitations of its dichotomous measurement approach particularly for applications to complex processes like strategic problem formulation. This article develops a measurement instrument to enable the strength of each of the Jungian functions to be measured separately rather than dichotomized on two dimensions as measured by the MBTI. A measurement technology for measuring function strengths seems to fit Jung's notion of differentiation more clearly. The characteristics of the modified instrument are reported for both college students and executives. Evidence is provided showing that this measurement technology is more sensitive than the MBTI and thus may be more suitable for certain applications. Some implications of the results are made, and suggestions are pu...

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