An alternative to slow transit, drunk driving, and walking in bad weather: An exploratory study of ridesourcing mode choice and demand

Abstract

Companies providing ridesourcing, or the use of mobile phone apps to request rides from drivers of privately-owned vehicles, have expanded rapidly in many cities in recent years. To shed light on this phenomenon, this paper reports an exploratory study of ridesourcing trip patterns and mode choice in Washtenaw County, Michigan, USA, which obtained a convenience sample of 167 respondents (reporting 192 trips) via geographically targeted online and offline ads. Consistent with previous empirical studies, ridesharing users are younger and a greater percentage are female than the the general public, and most trips occur in a small number of high density block groups. When asked what other options were available for ridesourcing trips, respondents reported transit (63%), private vehicles (32%), walking (32%) and bicycling (18%). Specific reasons for choosing ridesourcing instead of these options included the frequency of transit, alcohol use for driving, and weather and distance for walking and biking. A multivariate analysis found variables related to greater ridesourcing use for a block group included job density, jobs-housing balance, bar and restaurant density, and presence of households without vehicles. The paper demonstrates the potential of survey data to generate greater geographic insights into ridesourcing use, as well as the potential for extending established travel-behavior research approaches to ridesourcing.