An aggregate modelling approach to examine the role of technology in operant and operand resources for value creation

Abstract

This study aims to investigate the relationship between operant resources, operand resources, and technology and examines the influence on created value from the service-dominant logic perspective. It builds a research model for the impacting path of resources on value. For the empirical study, it adopts proxy variables as observable variables in representing latent or unobservable variables. By collecting aggregate national data, each endogenous and exogenous variable is modelled by a system of equations. The estimation results validate the dual role of technology in bridging the two types of resources between operant and operand resources for actors to create value.