Abstract

In this paper, we propose a novel approach to exploring the destimgatisation process, an agent-based model called the destigmatization model (DSIM). In the DSIM, we demonstrate that, even if individual interactions (intergroup contact) are based on rules of the self-fulfilling prophecy, it can lead to destigmatisation. In a second study, we empirically verify a prediction that there is a positive relationship between minority group size and perceived stigmatization. Finally, we confirm that DSIM successfully implements Allport's (1954) four moderators, in turn decreasing the level of perceived stigma of the minority group. Interestingly, however, some of Allport's moderators influence the speed of destigmatisation, rather than having a lasting impact on the process of prejudice reduction. The findings suggest that moderators of 'intergroup contact' can function in one of two ways, either by improving how much contact helps to reduce stigmatization or by improving how quickly destigmatization can occur.

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