Abstract

Ming-style furniture patterns hold significant cultural importance within traditional Chinese heritage. Despite being frequently integrated into modern Chinese product design, a comprehensive scientific investigation into the psychological framework governing people's appreciation of these patterns has been lacking. Therefore, this article employs structural equation modeling analysis to delve into the aesthetic structure of Ming-style furniture patterns. The results found that: (1) Emotion, as the dependent variable, is influenced by perceptual and cognitive factors, with familiarity being the most crucial influencing indicator. (2) The model proposed in this article exhibited no variations across age and gender groups, but did demonstrate differences based on individual expertise. These research findings not only bridge the void in empirical studies on the aesthetics of Chinese traditional patterns but also establish a theoretical foundation for enhancing the decorative impact of traditional patterns in product design.

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