Abstract
What is it therefore to speak not only eloquently but also wisely, unless to apply sufficient words in the subdued style, elegant words in the moderate style, powerful words in the grand style, all the while speaking only true things which ought to be heard. But if someone is not able to do both [speak eloquently and wisely], let him say wisely what he does not say eloquently, rather than say eloquently what he says foolishly. If, however, he cannot do even this, let him so live as to provide not only reward for himself but also offer example for others. Thus his way of living may provide the equivalent of an abundant supply of discourse.
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